The "Unsolution" is a foundational step in design thinking that builds a clear, authentic understanding of what clients want and need, creating a solid base for later solution-finding.
Core Principles of the "Unsolution" Approach 🚧✨
Focus on Defining Needs, Not Jumping to Solutions
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The "Unsolution" emphasizes not rushing into fixing problems immediately. Instead, it prioritizes understanding the true needs behind challenges, whether professional or personal, before brainstorming solutions. This avoids premature or misaligned fixes.
Clarify Desired Outcomes by Visualizing Success and Failure
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Clients describe what flourishing looks like (success) and what languishing looks like (failure or dissatisfaction) in their work, job, or career. This contrast helps to crystallize what the client truly wants to achieve and what to avoid.
Distinguish Between Needs and Solutions
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The process separates needs (why something matters) from solutions (how to address those needs). This ensures that any proposed solutions are grounded in an authentic understanding of the client’s goals and motivations.
Use Reflective Exercises to Build Clarity
Techniques like writing emails from the perspective of a satisfied client versus a dissatisfied one help visualize outcomes vividly. This reflective practice deepens self-awareness and sharpens focus on what matters most.
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Iterative and Patient Exploration
The "Unsolution" approach allows the client to take their time exploring and articulating their core needs and motivations before moving to actionable steps. This thoughtful pacing encourages more sustainable and effective project development.
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Fickle Futures