*Is ACG the Next Lululemon in Trail?*

Sean Haworth on ACG’s “activation” at this weekend’s Gorge races shared on Instagram the sentiment in a story that will disappear within 24hrs so I can’t link to it directly. The highlights form his post: Nike proving again that they’re the queen of trying to buy cool. This is everything personally never wanted in trail […] …

https://electriccablecar.com/is-acg-the-next-lululemon-in-trail/

#trailrunning #mountains

Is ACG the Next Lululemon in Trail? | Electric Cable Car

Observations on the culture, business, and sport of trail and mountain running - written by Mathias Eichler.