#YouTube at $62B just passed The Walt Disney Company’s media business. For consumer brands, audiences are on platforms, creators drive demand, and media is performance

https://www.hollywoodreporter.com/business/digital/youtube-worlds-largest-media-company-2025-tops-disney-1236525130/

#retail #cpg

YouTube Lays Claim to Another Crown: The World’s Largest Media Company

The influential financial research firm MoffettNathanson suggests that the Google-owned video platform passed Disney's media business in 2025.

The Hollywood Reporter