If anyone thinks electronic price labelling in stores is meant to be a consumer benefit they're mad. I don't want to live in a world where you pick up a can of beans priced at £1 on the shelf but when I get to the till it's now £2.50. This is purely to allow profiteering. Consumers will lose confidence and this will impact the poorest shoppers if they can't shop confidently that what they see on the shelves is what they pay #uknews #bbc #lidl #aldi #morrisons #tesco #asda #sainsburys #waitrose