C. Krishniah Chetty is trying to be clever in this ad. There was no 'Grand War' in 1869 (there are some that you can Google, but all unrelated to any Indian context). That year is simply when the Bangalore jeweller was founded. They are also framing the sale as a "war" on high prices caused by global conflict. But the imagery... battlefield visuals, "War Sale" in big letters, cannon wrapped in ornate gold jewellery, soldiers, tanks, fighter jets, explosions... everything descends into 1/2