Last week, the Skoda ad about a bicycle bell that defeats noise canceling went viral: https://www.youtube.com/watch?v=zDaVPfpQvPI
There are a lot of weird claims in this ad, which are not in the Salford University-authored report: https://cdn.skoda-storyboard.com/2026/04/Skoda-DuoBell-Research-final_cf127752.pdf
They depict this gap in noise cancelling effectiveness, but what the report actually says is "700-800 Hz (Suggested range for penetrating ANC passive isolation)" So it's insertion loss, not ANC at all!
