As someone who works in marketing, this is one of the cheapest tricks to sell something: "Our product is so good that it is dangerous and we cannot release it to the world". This translates to "Give us a lot of money for limited, exclusive access, sign this NDA (Non-Disclosure Agreement) so no one finds out it's not that good until we make enough revenue and can claim we made a less dangerous version for all, but the better version with more risks is established as high-price product." ;)
And of course, in "AI" land, use the established "you are prompting it wrong" when customers complain that they don't see the benefits of paying a lot for something that doesn't deliver ;)

@jwildeboer

Quit while you're ahead 😉