Marco Arment1d ago

The $3500 face-covering, world-isolating, anti-social, uncomfortably heavy 3D computer headset with clunky external battery, limited optical quality, awful text input, awful voice input, primitive pointer input, a locked-down OS, almost no software, almost no content, and no good way to share it with anyone else in the household was held back by… poor retail training!

Yeah, that's it.

https://www.macrumors.com/2026/04/07/vision-pro-troubled-launch-in-apple-stores/

New Book Details Vision Pro's Troubled Launch in Apple Stores

A new book by New York Times labor reporter Noam Scheiber argues that Apple's decade-long erosion of its retail workforce directly contributed to...

MacRumors
Show threadJason Snell1d ago
@marcoarment just falls into my entire thesis that Apple doesn’t know how to market/sell anything but mass consumer products, and this thing wasn’t and isn’t one. Yet was marketed as one?
Show threadRob Nee1d ago
@jsnell @marcoarment I think part of marketing, especially in tech, is iteration. Too often App gives up and leaves its products to languish for years between significant revisions. I'm kind of done with Apple products that don't get yearly refreshes. If Apple doesn't care then why should I? Marketing can't really fix that.
Show threadColin1d ago
@robnee @jsnell @marcoarment Vision Pro should be moving at a pace where you're almost irritated every time you pick it up because there's another software update
Show threadMarco Arment
@hoagie @robnee @jsnell I'm irritated every time I pick it up because I bought it
Apr 8 at 12:41pmIvory for Mac