Mastodawn

The $3500 face-covering, world-isolating, anti-social, uncomfortably heavy 3D computer headset with clunky external battery, limited optical quality, awful text input, awful voice input, primitive pointer input, a locked-down OS, almost no software, almost no content, and no good way to share it with anyone else in the household was held back by… poor retail training!

Yeah, that's it.

https://www.macrumors.com/2026/04/07/vision-pro-troubled-launch-in-apple-stores/

New Book Details Vision Pro's Troubled Launch in Apple Stores

A new book by New York Times labor reporter Noam Scheiber argues that Apple's decade-long erosion of its retail workforce directly contributed to...

MacRumors

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Jason Snell 1d ago

@marcoarment just falls into my entire thesis that Apple doesn’t know how to market/sell anything but mass consumer products, and this thing wasn’t and isn’t one. Yet was marketed as one?

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Roger Moore

@jsnell @marcoarment
Apple clearly knows how to sell very high-end computers, too. Look at the price for the Mac Studio models; they are clearly mass consumer products, but they sell well enough to justify coming out with new models regularly. I think the problem was thinking the Vision Pro was going to be a mass market product, not a niche, high-end one.