Marco Arment2d ago

The $3500 face-covering, world-isolating, anti-social, uncomfortably heavy 3D computer headset with clunky external battery, limited optical quality, awful text input, awful voice input, primitive pointer input, a locked-down OS, almost no software, almost no content, and no good way to share it with anyone else in the household was held back by… poor retail training!

Yeah, that's it.

https://www.macrumors.com/2026/04/07/vision-pro-troubled-launch-in-apple-stores/

New Book Details Vision Pro's Troubled Launch in Apple Stores

A new book by New York Times labor reporter Noam Scheiber argues that Apple's decade-long erosion of its retail workforce directly contributed to...

MacRumors
Show threadJason Snell2d ago
@marcoarment just falls into my entire thesis that Apple doesn’t know how to market/sell anything but mass consumer products, and this thing wasn’t and isn’t one. Yet was marketed as one?
Show threadSteve Barnes

I can still see a truly amazing future for it, if its journey there can somehow be well-enough supported.

But my initial reaction lives on: I guessed from the rumours that the Vision Pro was a development device (like those transition kit Macs for Intel and Apple Silicon), and was still left blinking at the announcement, thinking "wait; this is just… out?"

(Why not, I guess…?)

Apr 7 at 8:04pmWeb