Mastodawn

Here's a rare article in the news that accurately represents the current state of SEO.

Companies like Google and OpenAI are leaning into AI-powered search tools. The SEO industry is responding with new tactics and tricks.

The Verge

@jon Yes, they can be easily gamed. Unfortunately, Google (and the rest) has returned us some 20 years back: https://bastadigital.com/en/year-2026-the-year-of-llm-bombing/

(and Rand Fishkin correctly calls it a "gold rush")

Rok 2026 will be the year of LLM bombing. What is it? Let's jump together into the (not-so) distant history of the web, when Google was a child.

Basta digital