Retailers, stop asking customers to review EVERY PRODUCT. How can I write a review for a £4 pack of brackets? Instead, ask the customer if the product met expectation. Three "scores"; did not meet, met, exceeded. If high or low offer a short list of "why"; quality, price, appearance, plus other which allows free text. That's it. 10 seconds to complete. Then show a score of "92% of customers said this product met or exceeded their expectation". The second part is useful for you. #UX #eCommerce