this is me but not just for shampoo, for everything
The doorway effect. Gets me every time...
https://www.scientificamerican.com/article/why-walking-through-doorway-makes-you-forget/
The doorway effect. Gets me every time...
https://www.scientificamerican.com/article/why-walking-through-doorway-makes-you-forget/
Link to original research: https://www.tandfonline.com/doi/full/10.1080/17470218.2011.571267