At root, surveillance pricing allows companies to revalue both your savings and your labor. If you get charged $2 for something I only pay $1 for, the seller is essentially reaching into your bank account and revaluing the dollars in it at 50 cents apiece. If you get paid $1 for a job that I make $2 for, then the boss is valuing your labor at 50% of my labor:

https://pluralistic.net/2025/06/24/price-discrimination/#

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Surveillance pricing is a key part of enshittification, relying on three of the key enshittificatory factors that have transformed this era into the enshittocene:

1. Monopoly: Surveillance pricing is undesirable to both workers and buyers, so in a competitive market, surveillance pricing would drive labor and consumption to non-surveilling rivals:

https://pluralistic.net/2022/02/20/we-should-not-endure-a-king/

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2. Regulatory capture: Surveillance pricing only exists because of weak regulation and weak enforcement of existing regulations. To engage in surveillance pricing, a company must first put you under surveillance, something that is only possible in the absence of effective privacy law.

In the USA, privacy law hasn't been updated since Congress passed a law in 1988 that banned video-store clerks from disclosing your VHS rentals:

https://pluralistic.net/2025/10/31/losing-the-crypto-wars/#surveillance-monopolism

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In the EU, the strong privacy provisions in the GDPR have been neutralized by US tech giants who fly an Irish flag of convenience. Ireland attracts these companies by allowing them to evade their taxes, but it can only keep these companies by allowing them to break *any* law that gets in their way, because if Meta can pretend to be Irish this week, it could pretend to be Maltese (or Cypriot, Luxembourgeois, or Dutch) next week:

https://pluralistic.net/2023/05/15/finnegans-snooze/#dirty-old-town

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What's more, competition laws in the EU and the USA ban surveillance pricing, but a half-century of lax competition law enforcement has allowed companies to routinely engage in the "unfair and deceptive methods of competition" banned in both territories.

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