Mastodawn

All Content from Business Insider | I run a marketing business that lost work and had to cut staff due to AI. I'm still more excited by AI than worried. by Agnes Applegate

Alex Cohen is the CEO and founder of Xander Marketing.Courtesy of Alex Cohen

Alex Cohen has run his small marketing agency for 17 years.Cohen cites AI for staff cuts and says client demand has dropped since its rise.He started an AI integration service for in-house teams to help pivot his business into the AI era.This as-told-to essay is based on a conversation with Alex Cohen, a 41-year-old CEO and founder of Xander Marketing, based in Kent, UK. This story has been edited for length and clarity.

I've run my small marketing business for 17 years now. When ChatGPT launched in November 2022, I had a feeling marketing would be one of the first industries to be disrupted.

I went from not using AI at all to using it in most of my businessAI has changed what some of my clients expect — and what they'll payPre-AI, we would charge an hourly rate. Now we charge on value.AI also forced me to cut my teamI launched an AI service to keep the business goingAI has shrunk my business and changed how I thinkRead the original article on Business Insider

#ai #entrepreneurship #tiny-teams

I run a marketing business that lost work and had to cut staff due to AI. I'm still more excited by AI than worried.

A marketing CEO of 17 years says AI boosted productivity but cut demand, forced layoffs, and changed pricing.

Business Insider