MLB has expanded its partnership with Adobe to enable its 30 clubs to create targeted marketing campaigns using automation and fan data. Teams can now develop campaigns based on fan behaviour, such as targeting Star Wars Day attendees with Grogu-themed content or loyal fans with player-specific messaging. https://www.marketingdive.com/news/how-mlb-is-leveraging-automation-and-data-to-enhance-fan-messaging/816034/ #Marketing #MarTech