This points towards a pricing matter rather than availability – Sanford’s pricing (with Foodstuff’s margin on top) is higher than what Foodstuffs thinks some salmon-eating consumers are willing to pay, cutting into the supermarket chain’s margins, so it has leaned towards the imported product.
https://newsroom.co.nz/2026/04/02/foodstuffs-increases-imports-of-environmentally-dubious-tasmanian-salmon/

#nzpol #salmon #greed

Foodstuffs brings in ecologically dubious Tasmania salmon in place of NZ fish

Pak'nSave and New World are selling the Australian fish in stores, citing production and pricing problems with the premium NZ product. Andrew Bevin reports.

Newsroom