This points towards a pricing matter rather than availability – Sanford’s pricing (with Foodstuff’s margin on top) is higher than what Foodstuffs thinks some salmon-eating consumers are willing to pay, cutting into the supermarket chain’s margins, so it has leaned towards the imported product.
https://newsroom.co.nz/2026/04/02/foodstuffs-increases-imports-of-environmentally-dubious-tasmanian-salmon/

