i have a different brand but same basic idea that i use at rock concerts. life/ear saving. they're not bad for hearing conversation in overly noisy venues, like huge conference centers, too.
@JenMsft That look like Loop earplugs. My wife wears a pair to sleep in. On the recommendation of Jeff Atwood I bought Eargasm earplugs (yes that's the real name) for concerts. So far so good!