@fesshole if you really want to get into the nitpicky efficiency details, is this leading to you using more or less toothpaste? I assume you're using more since you don't see it and you're squeezing harder to get it out faster, which means you're using up the toothpaste faster, which is ultimately costing you more.

Also, while you might gain a few seconds not having to put it on the tooth brush, I bet you're losing even more time maneuvering the paste in your mouth to meet the brush.