When I set up the Ghost instance currently under the hood of Disintermedia.net.nz, I learned that if you want to email a newsletter to a list of subscribers who've asked you for it, you can't just send it from any old SMTP mailserver. To avoid being flagged as a spammer, blocking all your email delivery, you have to pay 1 of a handful of bulk delivery companies like MailGun or SendGrid to deliver email newsletters to subscribers for you.

WTF?!?

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#email #EmailDelivery #EmailNewsletters

@strypey
You can also configure your mailserver in a way that you do not become a spammer.

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@yala
> You can also configure your mailserver in a way that you do not become a spammer

I'm not sure exactly what you mean, but you've clearly missed the point. @lightweight assures me that if you are not a member of the cartel of approved bulk mail senders, and your mailserver send bulk mail, it will automatically be classified as a spam source by all the major corporate email hosts. Who between them host or otherwise intermediate the vast majority of email accounts.

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If you think that's wrong, show me the disconfirming evidence. FYI people making unexplained and unreferenced claims in micro-posts is not something I find particularly convincing.

@strypey you can send mail in batches over time, which means you're unlikely to trigger spam detection systems with the big providers, but that means your email might take quite a while to go out (hours-to-days!?) to a large number of subscribers.The main advantage the bulk mail services have is a distributed network outgoing SMTP servers so the mail doesn't all appear to be coming from a single source.
Thanks for the clarification @lightweight : )
@strypey
I'm a bulk email sender and I assure you. Nevermind.
@lightweight