Adam Shostack 
I don't want to be cruel, but maybe taking 10 lessons from a guy who was ok as a Microsoft VP and then fundraised his way to a failed business isn't the best source of 10 lessons about how to build a business?
Maybe like "3"?
The Wrew (Mesh Edition)@adamshostack I don’t take lessons from LinkedIn period. And this sounds exactly like something you’d find there.