FYI: Amazon's fake discount crackdown: List Price rules tighten April 23: Amazon updates List Price and Typical Price rules on April 23 and May 18, 2026, requiring sellers to prove reference prices with real sales data or external retailer evidence. https://ppc.land/amazons-fake-discount-crackdown-list-price-rules-tighten-april-23/ #Amazon #Discounts #Ecommerce #Retail #PricingStrategy