Was just reminded that the last paper rejection I got included a reviewer comment: "too much psychology for a software engineer audience."

Feels like it should maybe be a new bio quote 😂 it's absolutely true of me. It's absolutely true.

@grimalkina Imagine if we had more psychology in software engineering… that would solve so many issues.

One of the problems that would be solved is website usability, as that requires some knowledge of the human mind.

I recently wrote about that in this article:

https://marijkeluttekes.dev/blog/articles/2026/03/16/why-frontends-fail-when-you-approach-them-like-a-backend/

(Link posted with @grimalkina's permission.)

Why frontends fail when you approach them like a backend / Marijke Luttekes

Frontend and backend development are not the same, but we keep conflating them. An explanation of what makes them different.

@mahryekuh @grimalkina You say that, but there’s a lot is psychology in certain game companies and it’s used for a lot of evil.

@ainmosni @grimalkina Do you mean addictive patterns?

Because I didn't even think about that, but that's definitely a real problem.

Same with addictive social media timelines.

Guess Big Tech is better at using psychology for evil than for good?

@grimalkina @mahryekuh @ainmosni can’t that be said for psych outside of clinical contexts broadly..? marketing, propaganda etc
@oscarjiminy @mahryekuh @ainmosni those are usually far less psych and far more pseudoscience to be honest. Plenty to blame UX for, and UX isn't psych.
@grimalkina @oscarjiminy @mahryekuh @ainmosni friend worked at a newspaper in customer handling.

they had to do a 3 days course to "learn how to sell". it was by some pseudo science guru who sold "psychology".

the gist was every human is one of 4 animals (whales, sharks, owls, and dolphins).

screenshot of the website machine translated for laughs added. (original german side: https://www.tobias-beck.com/persoenlichkeitstest/)

studies? 0. sources? 0. any empiric approach? nah.
it is "trust me bro" and "customers who trust us".

not the truth prevails here, but what sounds good in some pitch meeting.