Walmart is building a creator-driven social commerce strategy, working with hundreds of thousands of influencers across TikTok and Meta. The retail giant asks creators to develop content answering specific search queries as consumers increasingly start product searches on social media rather than traditional search engines. https://www.marketingdive.com/news/inside-walmarts-creator-driven-social-commerce-playbook/816113/ #Marketing #Strategy #Walmart #Social