Religious radio is a massive media ecosystem that most Americans don't know much about. It's highly influential at shaping opinions and promoting lifestyle choices
https://www.pewresearch.org/data-labs/2026/03/26/religious-radio-across-america/
Religious Radio Across America

Almost all U.S. adults live in range of a religious radio station, most commonly Christian radio. Stations tend to broadcast either mostly music or mostly talk.

Pew Research Center
@mattsheffield @KrissyKat I remember Emily Gorscecki (I’m probably spelling that wrong) raising this point years back. Out in rural areas, especially, there’s all this conservative talk radio and it’s been largely invisible to non-conservative politicians and campaigns. They don’t get on the airwaves. There’s no counter-programming.
@MisuseCase @mattsheffield @KrissyKat I was briefly in a corner of Kansas and the only radio stations I could receive were Country or Religious

@az @MisuseCase @mattsheffield

When I was younger, I used to drive all around the northern third of Indiana. Once the Chicago radio signals faded, a lot of the radio became super conservative. The AM radio from Chicago was also dominated by Rush Limbaugh.

I haven't listened to commercial radio outside of the Chicago area, so I'm not sure what's going on these days, but I assume it's a lot of Sinclair Broadcasting or similar organizations.