NewsletterTFCompanies are struggling to track customers across websites and apps. Customer Data Platforms (CDPs) are now used to create a single view of each customer, helping businesses understand them better.
#CustomerDataPlatforms, #SingleCustomerView, #DataUnification, #MarketingTech, #DigitalTransformation
https://newsletter.tf/companies-create-one-customer-view-using-cdps/
