Unilever is reshaping its marketing to move faster from trend to product. The Desire at Scale strategy links cultural moments directly to product development, with the latest Sunsilk launch shaped by Gen Z beauty trends. The goal: relevance as a growth engine. https://www.marketingtechnews.net/news/unilever-adjusts-marketing-to-respond-faster-to-consumer-trends/ #Marketing #Strategy #Unilever