PPC Land6h ago
Meta's Robyn: who really benefits when a platform builds your MMM?: Meta's open-source Robyn MMM tool promises democratised measurement, but its growing adoption raises questions about platform influence over advertising budget decisions. https://ppc.land/metas-robyn-who-really-benefits-when-a-platform-builds-your-mmm/ #Meta #Robyn #MMM #DigitalMarketing #Advertising
Meta's Robyn: who really benefits when a platform builds your MMM?

Meta's open-source Robyn MMM tool promises democratised measurement, but its growing adoption raises questions about platform influence over advertising budget decisions.

PPC Land
Show threadstonedonkey 🕹️🎮👾
@ppcland something from Meta? That's a hard NO from me...
11:36amWeb