๐ก ๐๐ก๐๐ญ ๐ข๐ฌ ๐ฆ๐ฎ๐๐ถ๐๐ณ๐ฎ๐ฐ๐๐ผ๐ฟ๐ ๐จ๐ป๐ฑ๐ฒ๐ฟ๐ฝ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ?
- A concept introduced by Sumantra Ghoshal, Professor of Strategic and International Management at the London Business School, in the late 1990s.
- It happens when an organization tolerates performance that is deemed โsatisfactoryโ but which is lower than what the organization is capable of delivering.
- When capability exceeds ambition, the organizationโs culture begins to deteriorate:
โ Initiatives are dismissed as unnecessary risks
