Wrote more about what I love about Apple and what makes me root for them.

Above everything else, it's their ability to go against the grain, and stand up for what is right when everyone else is doing something else, is something I immensely admire and aspire in my own work and life.

When they do that and they're successful, it feels like an affirmation of my own values.

https://blog.viditb.com/why-i-root-for-a-companys-success/