@Daojoan ethics is about compliance to a code of law. Maybe to a code of industry or cultural norms. if you want right vs wrong, you need morals and philosophy conversations. And you can prepend your choices, your behavior, your purpose with the tempting tech of the moment. Web, mobile, AI, surveillance, nanotech, biotech... ethics. Yet the morality questions are all the same. Which companies have killed a product because it's wrong, an error? vs too risky or too costly or too brand damaging?