How I found inspiration for copywriters – and everyone else in advertising - while reading mediocre copywriting.

https://www.martinbihl.com/business-thinking/advertising-awards-show-writing

#advertising #copywriting #AI

The Write Stuff: Observations from an awards show — Martin Bihl

Judging awards shows is a terrific opportunity to be inspired by the great work of peers and competitors. So imagine my surprise when i found myself inspired by work that was somewhat "less than great".

Martin Bihl