Just posted on Six Colors: Apple at 50: Some great Apple history books

https://sixcolors.com/post/2026/03/apple-at-50-for-further-reading/

Apple at 50: Some great Apple history books

After I wrote my Wall Street Journal review of David Pogue’s excellent Apple: The First 50 Years (Kindle, Kobo, Apple Books) my editor asked for a sidebar recommending other books about Apple…

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@jsnell Curious re. your opinion of Alan Deutschman's "The Second Coming of Steve Jobs". Not an Apple history per se, but I found the story of Pixar's genesis from the Lucasfilm computer graphics dept., and Ed Catmull at NYIT fascinating...
@zenwave I’ve got it but haven’t read it.
@jsnell Thanks for the mention of my book! ✌️
@kocienda Of course! It is one of the rare books that gives us good insight into the iPhone creation process. Glad you caught the mention.
@jsnell I agree that the the definitive insider history of the creation of the iPhone hasn’t been written yet. Maybe you or I should buck up and write it. 😉
@kocienda I'm working on a project that might head in that direction, we'll see? I enjoyed David Pogue's book a lot but you can see him hit the wall of Apple PR and the code of silence as time moves toward the present
@jsnell Let me know if can help. Feel free to get in touch.
@jsnell @kocienda 100% the last few pages felt like stubs to revisit in 15 years.