JamesHollywood can't ban AI actors. So SAG-AFTRA is trying a different approach: charge studios a fee every time a synthetic performer takes a human's job.
They're calling it the "Tilly tax." Negotiations resume this spring. Contract expires June 30.
The precedent being set here goes way beyond film and TV. Actors are the first group fighting publicly for compensation when AI does a human job.
Every other industry is watching.
Here's the original story: https://variety.com/2026/film/news/sag-aftra-ai-tilly-norwood-tax-digital-performers-1236644931/
