Unilever is reshaping its marketing around cultural relevance and faster response to trends. The "Desire at Scale" strategy links what people talk about on social media directly to product decisions, aiming to capture demand in real-time rather than through traditional planning cycles. This reflects how large consumer goods companies are adapting to faster cultural cycles. https://www.marketingtechnews.net/news/unilever-adjusts-marketing-to-respond-faster-to-consumer-trends/ #Marketing #Strategy #Unilever