“Sony’s long-planned entry into the automotive market with the jointly developed Afeela electric vehicle, created together with Honda, has reportedly been cancelled just before its intended launch.
The project had aimed to combine Sony’s software and sensor expertise with Honda’s automotive engineering.” Some may remember my thoughts on this.

@asymco Both Apple and Sony are ideally placed to make totally awesome electric bikes.

So much more sensible to start with a product that serves 8 to 80 year olds, than a 2 tonne battery with wheels.

Apple
- iPhone
- Accessories
- Cases
- Chargers
- eBike

Why cars?

@nick_rogers @asymco Voiceover: The (e)bicycle for the mind… and body. From Apple.”
@DanMorgan @nick_rogers A mind for the bicycle.