Researchers from Cornell University have developed what they call "the Corporate Bullshit Receptivity Scale," a tool designed to measure how impressed people are by business school-style jargon that sounds strategic but says very little.
The findings, described in a recent study, suggest that employees who rate this sort of language as insightful are more likely to struggle with analytical thinking and workplace decision-making.
https://www.theregister.com/2026/03/15/corporate_jargon_research/
@Wen I’m certainly willing to take this information on board, circle around it, and see if we can synergize it into our quarterly goals!
In reality, I owned a consulting firm, and met with a fair number of csuite. A lot of meetings went thusly: Inevitably there will be a slick haired MBA who will start in on his marketing speak ramble, and I’ll let it go for a bit, and then hold up a hand and say something like. “I am an expensive resource, and I bill in 15 minute increments. You have just spent X of the budget for this meeting. What I need from you is defined goals, and a timeframe, so I can write a proposal. Tell me what you want to do, and I will tell you how to make that happen, but I need concrete goals, or we are all wasting our time.”
Admittedly, I did not get 100% of those contracts, but I’m ok with that.
Wen
MissConstrue