Aerie, the American Eagle brand, is pushing back against AI-generated content in its marketing with a campaign featuring Pamela Anderson. The brand had pledged in October 2024 not to use AI-generated bodies in its marketing and its CMO is now spreading the word about this commitment. https://www.marketingdive.com/news/how-aerie-is-pushing-back-against-ai-content-with-pamela-anderson/815668/ #Marketing #Strategy #AI #Aerie
