@SRAZKVT @fiore that's where it started kinda
then it translated to radio (stuff that is louder on the radio == more profit, for some reason ???)
and once everyone went digital they all kinda settled on it and now almost every record is loud (digital mastering makes this exceedingly easy, they just push the limit of the cd and compress the DR and sometimes it even goes past the limit so it audibly distorts and then it's even worse)
even on vinyl they try to push it a bit but it usually stays reasonable because it both has to and because people often buy vinyl for this reason specifically