Around 12 to 15 people is where things quietly start to break. What ran on closeness and goodwill suddenly needs structure. Most founders don't see it coming.
More here: https://www.jonmunson.co.uk/posts/startup-growing-pains-13th-hire-broke-culture-playbook/
Startup Growing Pains: How the “13th Hire” broke the culture
A good Idea, the right intentions, and a bit of investment This is a story from a startup I worked in a while back. One of those early-stage companies where everything starts with a genuinely good idea and an even better reason for building it. The founder had a personal story that drove the business — he’d lived through a frustrating problem, found no good solution, and thought: “I’m going to fix this for everyone else.