Unilever's chief growth and marketing officer has unveiled Desire at Scale, a strategy linking culture, community, and commerce to help brands connect with consumers more authentically and at speed. The approach reflects a broader shift inside large consumer companies, where marketing teams work closer with product teams to turn social signals into products. https://www.marketingtechnews.net/news/unilever-adjusts-marketing-to-respond-faster-to-consumer-trends/ #Marketing #Strategy #Unilever