Mastodawn

Cif just turned a meme into something meaningful.

After years of jokes about “cleaning everything except your finances,” the brand partnered with Serasa to help people pay off real debt.

http://madtechmag.com/2026/03/25/cif-campaign-tackles-debt-with-creative-twist-on-viral-joke/

Cif campaign tackles debt with creative twist on viral joke

Cif turns a viral joke into a real campaign, partnering with Serasa to help Brazilian consumers pay off debt and “clean” their financial records through prizes and incentives.

The convergence of tech and brands