Someone emailed us last night asking if our NA beer is good if you’re vegan, so of course I ended up re-writing our entire FAQ page in response, and it accidentally became a really nice sort-of manifesto for what the hell we’ve been doing over here:
https://heckbrewing.com/faqHeck · FAQ
Heck brews exceptional non-alcoholic craft beer in Portland, Oregon. We use traditional brewing techniques to create considered non-alcoholic beers that taste authentically like Portland craft.
I have been working my nonexistent ass off on this thing for 3+ years now, and I am so insanely proud of what we've accomplished, not just building a novel startup business like this from literally nothing in not the most ideal economic circumstances (and personally having no prior experience doing anything like this!), but also doing it in a way that feels good and principled and in line with our values.
I will also never have AI write anything for me, never ever ever, and you'll always be able to tell because everything I write has my particular flavor of insane baked in, even this FAQ page
@andymcmillan I’d call it authenticity instead of insanity 😇
I love the written word; the beauty and personality it evokes. I’d never let AI erase that with its incomprehensible slop. I’m glad there are more of us!
@andymcmillan the beauty was also that I made a typo in my smartness