Andy McMillanSomeone emailed us last night asking if our NA beer is good if you’re vegan, so of course I ended up re-writing our entire FAQ page in response, and it accidentally became a really nice sort-of manifesto for what the hell we’ve been doing over here: https://heckbrewing.com/faq
I have been working my nonexistent ass off on this thing for 3+ years now, and I am so insanely proud of what we've accomplished, not just building a novel startup business like this from literally nothing in not the most ideal economic circumstances (and personally having no prior experience doing anything like this!), but also doing it in a way that feels good and principled and in line with our values.
I will also never have AI write anything for me, never ever ever, and you'll always be able to tell because everything I write has my particular flavor of insane baked in, even this FAQ page
karolina@andymcmillan I’d call it authenticity instead of insanity 😇
I love the written word; the beauty and personality it evokes. I’d never let AI erase that with its incomprehensible slop. I’m glad there are more of us!
@andymcmillan the beauty was also that I made a typo in my smartness
@fox I re-read this entire page 4 times before posting this, posted it, then tabbed back over and found 2 clear and obvious spelling mistakes. So we've got that going for us too!
@andymcmillan I’ll take an artisanal typo over thieving machine nonsense any day, even when partially dying inside because of the said typo
ellen@andymcmillan it’s so fun when you write about your work and you’re like, wait I’m actually proud??