Phillips hue bulbs are solid but on the pricy side.

Govee is ok, I recommend making sure you get ones that have Matter capability. Same with LifX brand.

Iim sure there are other brands but those are 3 I have experience with.

IKEA’s seem okay too, they’re just not the brightest around. The older models are ZigBee, the newer ones are Matter over Thread (although I’ve heard some will also work with ZigBee).