In my area we have a brand called LEDvance, which ships both wifi and zigbee bulbs. I have some of the Zigbee ones and I don’t need anything other than HomeAssistant to add them to my network.
I got some expensive Hue bulbs just because they were the most powerful Zigbee bulbs I could find where I live. Almost all other Zigbee bulbs are way too dim, for some reason.
IKEA’s seem okay too, they’re just not the brightest around. The older models are ZigBee, the newer ones are Matter over Thread (although I’ve heard some will also work with ZigBee).