Just wait until they link these to your position in the store, loyalty card, purchase history, credit score, heartrate, etc. Great future we’re heading to.
Target was doing a form of this with their app years ago via GPS tracking. It would show different prices depending where you were looking at the item. Their parking lot, at home, a Walmart parking lot/store, etc. I used to park at a Walmart to buy items in app to get the best price