Walmart Is Putting Digital Labels That Change Prices Instantly on Every Store Shelf in America
Walmart Is Putting Digital Labels That Change Prices Instantly on Every Store Shelf in America
My concern isn’t that the price of an item will go up between my grabbing it and checking out, my concern is that they’ll update the price before I ever see it, and I’ll pay 50 cents more for this box of graham crackers than everyone else. After all, Walmart knows that I buy graham crackers every time I go there, and they know that I’ve put up with price increases in the past. They know who and where I am from the moment I enter the store to the moment I leave.
There is nothing stopping them from bumping up the price of those graham crackers while nobody is in the aisle. I grab them while they say $8.59, and I pay $8.59 at the register. Someone else who tends to buy them when they’re on sale grabs them while they say $7.59, and we pay different amounts at the same time, because Walmart also knows what register I’m using and which list of prices to charge me.
It is about the e-ink labels. I don’t disagree that companies like Walmart will use it to be scammy, but I believe all companies should switch to those. I also believe there should be laws against dynamic pricing to avoid this type of issue.
When I worked in retail, we would have a team of 6 spend 4 hours going through the entire store to swap out every single price tag before the store opened. It didn’t matter if the price stayed the same because the tags had expiration dates and customers would get their panties in a bunch over it. The amount of plastic waste created by weekly and daily price changes is insane.