Historically, we’ve used Google Analytics to measure usage of this website.

GA has some advantages: it’s free, for a start, and it’s also the default industry standard. Even gov.uk uses it.

But it also has some, in my opinion, fairly major drawbacks.

So I’ve been thinking for some time that it would be good to be able to find an alternative that addresses at least some of the issues.

#serviceDesign #ux

https://design.scotentblog.co.uk/no-more-cookies-for-you/