"Enhanced Discoverability in Apple Maps" is quite the euphemism. This doesn't benefit users. It benefits Apple's Service's revenue. Do not want. https://www.apple.com/newsroom/2026/03/introducing-apple-business-a-new-all-in-one-platform-for-businesses-of-all-sizes/
Introducing Apple Business — a new all‑in‑one platform for businesses of all sizes

Apple today announced Apple Business, a new all-in-one platform that allows companies to manage devices and reach more customers.

Apple Newsroom
@sdarlington throwing away the one advantage they had over Google
@nuthatch Right. I'm going to have to start sketching maps on the back of napkins to avoid seeing ads...